As tempting as it may be, you should not stop marketing during unprecedented times. In fact, that’s the best time to invest in your marketing. During the last recession in the 1980s, businesses that invested in marketing were 267 percent better off after the recession than when it started. Why? Because they stayed the course and kept their brands top of mind. Although your messaging may need to change, your brand and its values don’t.
Communicating and continuing to market during a recession has its challenges. You don’t want to appear as a “seller”, but you do want to sell your products and services.
Join this webinar and walk away with tips you can start implementing today: