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From that NPR interview: "Successful brands today have to be relevant and engage consumers in topics that matter to them," a spokesperson tells NPR. "This is especially true when it comes to younger consumers - a key demographic for us." Makes me wonder ...

This ad sends a powerful message about bullying, harassment including sexual and I think it's totally okay and increasingly common for companies to take a stand about social matters. What are the arguments for people who are not liking/approving the ...

@Suzanne Hartman please feel welcome! Thank you for asking!​ ------------------------------ Andrew Kaszowski London ON ------------------------------

Sorry, Nora - I think this ad campaign is brilliant and appropriate. Not being male, however, I was interested in the perceptions of others on this campaign. Totally agree with Elena, Andrew and Jonathan on their assessment. Brands SHOULD take a stand ...

Superb ad! Finally got around to watching it as a result of this discussion.  This article from NPR , which interviews a Gillette spokesperson, gives more insight into their goals and intentions for the ad.  "These days 'brand building' also means ...